The program is designed to benefit stakeholders in the supply chain end to end:

• The environment gains by the increase of well managed forest cover on private lands.
• Local communities benefit through the planting of commercial species providing long term support to their livelihood.
• Manufacturers benefit by having a verifiable and efficient program by which to invest in the environment and the communities they operate in and recognition that they are operating in responsible way.
• Retailers benefit by gaining credible point of sale materials to help educate their sales staff and enable their customers to make informed buying decisions.
• Consumers benefit by the availability of products that are contributing to a better environment and helping local communities thus creating piece of mind in their purchasing decisions.